Is your website focused on your target audience?

A quick guide on Demographics vs Psychographics by Kier Design Lab

Revisiting my topic from last week on “It’s not your website…it’s you”. (If you haven’t read that article yet, read it before continuing)


I thought this may be helpful for those who are trying to understand their Target Audience (TA).


When showing up in your brand it is important for your TA to understand if your brand is representative of them. Like I mentioned last week, a lot of you all have designed a website with content you like and it doesn’t have anything to do with your audience.


๐˜ฟ๐™ค ๐™ฎ๐™ค๐™ช ๐™ ๐™ฃ๐™ค๐™ฌ ๐™ฉ๐™๐™š ๐™™๐™ž๐™›๐™›๐™š๐™ง๐™š๐™ฃ๐™˜๐™š ๐™—๐™š๐™ฉ๐™ฌ๐™š๐™š๐™ฃ ๐˜ฟ๐™š๐™ข๐™ค๐™œ๐™ง๐™–๐™ฅ๐™๐™ž๐™˜๐™จ ๐™ซ๐™จ ๐™‹๐™จ๐™ฎ๐™˜๐™๐™ค๐™œ๐™ง๐™–๐™ฅ๐™๐™ž๐™˜๐™จ?


Let’s start off with what is Demographics? ๐˜ฟ๐™š๐™ข๐™ค๐™œ๐™ง๐™–๐™ฅ๐™๐™ž๐™˜๐™จ tell you who your audience is and basically describes the statistical data such as the individual’s age, gender, etc.

What is demographics by Kier Design Lab

Whereas ๐™‹๐™จ๐™ฎ๐™˜๐™๐™ค๐™œ๐™ง๐™–๐™ฅ๐™๐™ž๐™˜๐™จ tell you why and describes the particular individual’s personality, motivations, etc.

What are Psychographics by Kier Design Lab

If you all only accounted for your ideal client’s demographics you are really doing your brand/business a disservice because you do not know what makes them tick. Now, remember Ari? Ari was the no-makeup novice that wants to start wearing makeup.


Question to ask yourself: How can I market my products to Ari knowing her psychographics?

Now that I’ve given you the framework, tell me about your ideal audience below!โ โ 

Shopify & E-Commerce

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7/11/2021

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Is your website focused on your target audience?

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